The User is King.
We obsess about user wants and execute at every step with the user in mind. We prioritize meeting user needs above all else when we execute.
Essential Element Development
We are a
creative technology shop
based in San Francisco, CA
↓
- we offer to
- collaborate cross-functionally to design and deliver high-quality technical products.
- develop complex data-driven, UI-focused apps with industry best practices.
- leverage deep user experience and user interface design sensibilities in our work.
- combine product sense and business sense to build well together.
Featured Work
Click each item to expand
Cruise Automation
Full Time - Amy Hua · Aug 2018 - Jun 2019
- Mapping Team Frontend Engineer #2 who built our ground truth mapping stack for ensuring accurate up-to-date road data.
- Led technical architecture decisions on mapping components for flexible, robust browser-based semantic mapping.
- Rewrote our ThreeJS + React 3D traffic object placement app to eliminate leaky memory issues with point cloud data.
- Outcome: Cruise decouples its ground truth success from an outdated academic GIS application into a custom-built app called Cartographer.
- Outcome: Cartographer is one of the most well maintained codebases at Cruise with 30+ contributors.
- Outcome: Cartographer becomes mission critical software for storing and transmitting semantic ground truth to and from Cruise's self driving car fleet in real time.
Founder Bio
Amy Hua
AMY HUA IS A SEASONED TECHNOLOGY
BUILDER AND EDUCATOR
With deep knowledge and experience across full stack software development, product strategy, and user experience design, Amy has specialized in building and delivering rich data-driven applications for complex users for over 12 years.
She has been an early engineer for startups during the early adoption days of many technology waves, including the following.
- Open data (2013-2014)
- Big data (2014)
- Modern web development (2013-Present)
- Self-driving cars (2018-2019)
- Platform engineering (DevOps) (2019-2021)
- Web3 (2021-Present) and Cryptocurrency (2013, 2021-Present)
Principles
Greatness is in the Details.
Being good is hard. Being great is in the details. We deliver quality designed products with pixel-level attention to detail or dialed to our desired speed.
Fluid Visibility + Feedback.
We aim to create a collaborate culture of open visibility and fluid feedback with all key stakeholders and with each other for continuous improvement.
Get in Touch
Open for Hire.
Your inquiries are welcome. Send an email to amy@essentialelement.dev to get the conversation started.
This website is open sourced on Github.